Every company needs an unfair advantage in order to stay competitive in the marketplace, and this is especially true for startups and new businesses.
An unfair advantage is a feature of your business, product or service that can not be easily replicated by competitors, thus offering you an edge over others
in your industry. The concept is similar to a unique value proposition, but the difference between an unfair advantage and a UVP is that the unfair advantage is
your secret weapon in the marketplace, while the UVP relates to how you convey value to the consumer.
So what is your company’s unfair advantage? There are three aspects of your company to evaluate when answering this question.
ATX The Brand is a strategic planning and consulting firm that helps companies thrive in the digital marketplace. We provide the blueprint and foundation your company needs to shift from idea to action.