Having a solid social media strategy for your business is a crucial element of brand marketing. The average person spends about two and a half hours on social media every day while millennials, the largest consumer demographic, spend closer to three.
Social media engagement—or the comments, likes and shares your posts receive—are the best indicator of an effective social presence. If your account has tens of thousands of followers but little interaction with those followers, your content is falling on deaf ears. As a commercial brand, your social media accounts should strive for quality over quantity and help you build a solid foundation of loyal fans and customers.
Whether you are a social media novice, or have an established company brand online, here are seven tips for improving engagement with your audience.
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