We were already living in a digital economy before COVID-19, but the global pandemic has emphasized the need for companies of all types to improve their online presence and prioritize digital marketing.
Studies show that in 2021, nearly 50 percent of consumers are avoiding leaving their homes and also predict that 2.14 billion people will buy goods and services online this year. After a year of lockdown, many companies have discovered innovative ways to market and offer their products and services online—and some are making the switch to virtual operations permanent.
While COVID-19 cases are decreasing and businesses in some states are reopening their doors, marketing will never be the same. It is time for brands to upgrade their digital presence or risk becoming irrelevant.
Franchises in particular can benefit from investing in their online branding. Franchises face a unique marketing challenge. To succeed, franchisors need to support the independence of individual franchisees while maintaining a brand continuity. Online marketing efforts need to be both creative and consistent.
Here are five ways franchises can upgrade their online presence to stay competitive and thrive in 2021.
As a franchise, it isn’t enough to have a polished corporate website. It is also vital that franchisee sites and social media accounts are consistent, are optimized for search engines, and reflect your corporate brand. Remember that a better digital structure will create more brand value, visibility and credibility, and will ultimately help your franchisees increase sales and retain customers.
ATX Web Designs offers branding strategy and digital brand development services. For more information, drop us a line!