Vista360health is one of the fastest-growing companies in the health insurance sector. After experiencing massive growth in one year, they began to focus more on their digital marketing strategies, beginning with web design. Their previous website had many issues, but the main challenge was the lack of a consistent, branded look that engaged their target audience.
Vista360health is an Austin-based company that provides affordable health insurance for individuals and businesses in Central Texas.
We met with the Vista360Health team to understand their goals and vision as a corporation. We then began the design process by creating a visual brand with colors that really popped. Because Vista360 Health’s target audience is predominantly millennials, we created bitmoji character icons throughout the website, including bitmoji characters of their staff on the bio page.